My mind would come up with all kinds of reasons NOT to send out emails regularly: – “Will they think I’m emailing them too much and be annoyed with me?”
“What if people start unsubscribing?”
“Will it be worth the effort?”
Because it feels like a LOT of effort!
As a result, nothing in my business changed. I stayed small. I continued to struggle to consistently bring in clients.
I was leaving a LOT of money on the table.
I KNEW if I could get past these fears and start emailing my list on a REGULAR basis – what we call NURTURING – I could turn things around and my email list could become a powerful revenue source!
One day I looked at myself in the mirror and decided I’d had enough. I committed to regular, consistent nurture emails.
It felt like stepping off a trapeze platform but I did it.
I wish I could say things turned around instantly…
But they didn’t – because I made every mistake in the book!
I sent out emails that didn’t hit the needs of my audience. And they didn’t get opened much because I didn’t know what I now know about how to craft a really great subject line that makes people want to open those emails.
I sent out “offer” emails to try and get new clients but nobody bought because I hadn’t built up enough trust or loyalty.
Sometimes I did great and sent out emails consistently for two or three weeks…and then I’d fall off the wagon…letting weeks, sometimes even months, go by before sending out another email.
It was tough going, but I persevered.
I slowly but surely started to figure out how to “nurture” my email list. I figured out all the frameworks and formulas to get my audience to like and know and trust me.
Soon, I was getting more sales … more revenue.